Tag Archives: licensing

Why is LEGO Popular?: 5 Reasons LEGO Dominates the Toy Industry

Posted on June 16, 2016 by BrickingTips

Everybody seems to love LEGO, but what makes the little plastic bricks so special? The standard LEGO brick’s patent expired years ago and an abundance of copycat brands and Chinese knockoffs run amok in the global marketplace. Despite expired patent protection, … Continue reading →

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Quick Guide to 5 Knockoff LEGO Brands

Posted on November 13, 2014 by BrickingTips

LEGO knockoff products, informally known as LEGO clones, are toy construction sets that resemble LEGO products in both appearance and function. LEGO clones, often designed to be compatible with LEGO parts, are almost always priced cheaper than LEGO in stores. … Continue reading →

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