Consider taking a vacation to recharge your batteries before the busier sales seasons in fall and winter.
If you find your eBay or Bricklink sales dropping off during summer months, you’re not alone. According to Bricklink statistics, May and June 2013 had some of the lowest sales numbers in terms of dollars. Here are some ideas on combating a lull in business.
Work on your inventory
Working on inventory may not sound glamorous, but improving organization and tweaking the pricing of your items based on demand can improve the efficiency of your business.
Create a summer sale
Keep your inventory moving by putting some or all of your inventory on sale. Attractive prices and a sense of urgency can drive new and returning customers to buy now rather than later.
Sell other non-LEGO items on eBay
Most people have some random items lying around the house that they don’t use anymore. Cash in on that old iPhone or jacket that you haven’t worn in two years.
Explore other selling platforms
If you only sell LEGO pieces on eBay, consider adding items to other sites like: Bricklink, Brickowl, Bonanza or Amazon. Learn about the advantages and disadvantages of each platform.
Enroll in a free online business class
Learn new strategies and hone your business savvy by taking a class or two on Coursera.org or edx.org. You can audit classes or work toward a certificate of completion. For more information about free business resources, see the article Coursera, edX, ALISON and more: FREE Business Resources and Classes for Online Sellers.
Take a vacation
Some of your buyers are on vacation during the summer–that’s one reason that your sales might be slower than other months. A slow sales season is the perfect time for you to take a vacation as well! If you close your store during a slower sales season, you’re not missing out on as many sales as if you close your store during a busier time, like in January. Taking a vacation also helps clear your head so you can return to your business with a renewed enthusiasm.